“The intention of the blog is to make the fundamentals of good design and architecture accessible to those who feel that it is unattainable for them.”
- E. Berton. May, 2020.
The marketing of architecture can be portrayed to be very luxe and intimidating, which can risk deterring many from investigating further into architectural practice. Not to mention, with the exponential use of Instagram and Pinterest - the oversaturation of aesthetics that are almost similar can become overwhelming to distinguish the in-depth details of the architecture.
Despite the dependency of marketing on social media - we cannot disregard the importance of publishing architecture. The written description of architecture and listening to the visions behind the design also impacts the public’s perception of design.
So how do you make writing and educating about architecture accessible and approachable? I’ve invited founders of Schema Emma and Jake on sharing their opinions about architecture’s relationship with the media.
Notes:
ArchDaily
The Design Files
Architecture Australia
Architecture Victoria
Artichoke
Deezeen
We have a library of recommended publications! You can find them here.
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Music: Uniq - Japan https://soundcloud.com/uniqofficial
About Emma Berton
Emma has a Masters degree in Architecture from Monash University, graduating in 2018. Starting off working in hospitality design and moving onto large sporting and exhibition architecture working at Populous as a graduate, Emma has developed an appreciation for details of all scales and a strong sense of context and program that drive design ideas. Having explored architecture around the world, Emma is interested in exploring how each country approaches design and sustainability and hopes to visit these further through her own work. With a functionalist attitude to architecture and a belief that it is a fundamental human right, Emma would like to see architecture become more accessible to everyone.
About Jake Wilson
Jake graduated from Monash University with his Masters of Architecture in 2018 having developed a strong passion for design and how it can improve the way we live. Jake has now been working in the field for almost four years, and is currently practicing as a lead designer and manager at a small design studio - Graham Jones Design - which focuses primarily on residential works. Having packed in overseas travel through Europe, Asia and America in the past few years, Jake holds a broad perspective on architecture and how it exists in the world, which feeds into his approach to carefully crafted spaces that are beautiful yet functional.
You can stay connected with SCHMEA here or via Instagram (@schema.architecture)
Disclaimer
This podcast is a journal of personal reflections and casual discussions. Opinions shared does not represent the shared opinion of the speaker’s affiliated organisation. We do not provide advice for listeners. Kindly please note that as our views and opinions change over time, and these could differ from past recordings.
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